Saxx Underwear Challenges the Status Quo With New Campaign
In mid-April, an email from SAXX underwear appeared in my inbox and instead of advertising the newest styles for summer, the subject line read “A note from our CEO”. The body of the email spoke about the underwear’s innovative “Ballpark Pouch” and the problems facing the planet and the people who were doing something about it. However, what did it all mean? The underwear company that launched a decade ago and exceeded 75% growth in revenue annually for the last five years has recently launched their #nostatusquo campaign. According to the company’s Chief Marketing Officer, Braden Hoeppner, SAXX wants to do more than just provide the world’s most comfortable underwear to men. “Our planet and society face many challenges today…
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